http://www.simplyzach.com/work-24 daily 0.75 2024-11-07 https://images.squarespace-cdn.com/content/v1/55ea421fe4b01fb4a6eac906/f7d6ce9a-8d44-4859-b80d-6f74511a885d/ShW2.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55ea421fe4b01fb4a6eac906/0bd56a4a-4efb-4c7f-8c50-7ce95eff0740/PXL_20240530_172745556.jpg Work - MY WORK My experience spans industries like healthcare, finance, consumer tech, and B2B SaaS among many others. I've worked for major corporations and startups, and as a consultant. https://images.squarespace-cdn.com/content/v1/55ea421fe4b01fb4a6eac906/45a8c6e8-6304-49f2-a4a6-ab7f17cf33c7/Screen+Shot+2024-10-26+at+10.19.11+PM.png Work https://images.squarespace-cdn.com/content/v1/55ea421fe4b01fb4a6eac906/d57c3771-381e-4c52-b51b-6b6acba8d122/PRO1.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.simplyzach.com/approach-24 daily 0.75 2024-11-07 https://images.squarespace-cdn.com/content/v1/55ea421fe4b01fb4a6eac906/569943e3-fb7a-4dbf-bca4-096ea2fc4312/surveyexamples.png Approach - Quantitative Surveys Conducting surveys with recruited participants, or through real world landing pages can validate and scale insights derived from earlier stage research and rank the importance of hypothesized features https://images.squarespace-cdn.com/content/v1/55ea421fe4b01fb4a6eac906/eb552ed6-0d14-44dc-a4b5-8ccb1d1dae13/Asset+4%403x.png Approach - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55ea421fe4b01fb4a6eac906/55db87aa-4fe5-4818-a0db-15086355ede8/Digital+Prototyping.jpg Approach - Digital Prototyping Building and testing prototypes from B&W wireframes to high fidelity demos is an effective way to confirm needs and evaluate ability to meet them https://images.squarespace-cdn.com/content/v1/55ea421fe4b01fb4a6eac906/40d64151-69a8-43e0-b494-a53cd148ca8c/Image+10-5-24+at+4.22%E2%80%AFPM.JPG Approach - Contextual Observations Observing and even participating in user activities to understand a problem helps separate hypothetical activities from real world behaviors https://images.squarespace-cdn.com/content/v1/55ea421fe4b01fb4a6eac906/e18d4342-cac6-4c7d-980b-efa73606546c/Screen+Shot+2024-10-05+at+11.12.58+PM.png Approach - Journey Mapping Mapping user experiences to a sequential framework reveals opportunities by illuminating friction and pain points in their current experience https://images.squarespace-cdn.com/content/v1/55ea421fe4b01fb4a6eac906/7c0cb426-b169-44c4-a53e-738fc369a7a9/Valvoline111.jpg Approach - Service Pilots Building and testing hypotheses with real customers is the best way to get feedback on a new business concept and can be done at multiple fidelities from cardboard concepts, to full pilot launches https://images.squarespace-cdn.com/content/v1/55ea421fe4b01fb4a6eac906/eada33ba-9c2b-41ba-b23b-4567ed8c8986/IMG_1603.JPG Approach - Collaborative Workshops No amount of insight eliminates the need for stakeholder buy-in. I design and lead workshops that bring product teams and executives into the work, making it their own https://images.squarespace-cdn.com/content/v1/55ea421fe4b01fb4a6eac906/eed969d6-ef6d-446f-b288-e8b6602460b2/PXL_20240610_161612926.MP.jpg Approach - Approach Though every project demands a unique application of tools and methods, each follows a set of principles and beliefs derived from my experience https://images.squarespace-cdn.com/content/v1/55ea421fe4b01fb4a6eac906/de28c210-c45e-4b7d-8926-6465cae097cd/Screen+Shot+2024-10-26+at+10.28.43+PM.png Approach - JTBD Jobs To Be Done is one of many helpful frameworks I employ for illustrating the key outcomes users need to achieve in a product experience https://images.squarespace-cdn.com/content/v1/55ea421fe4b01fb4a6eac906/783bfa4a-4f0f-433b-b0d4-246b55594adb/Asset+2%403x.png Approach - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55ea421fe4b01fb4a6eac906/82c15bdc-47e8-49ad-afd5-8563d7a6c388/IMG_0491.jpg Approach - In-Depth Interviews Aided by stimuli, 1:1 user interviews are a core method for understanding user attitudes, needs and uncovering latent knowledge http://www.simplyzach.com/home-24 daily 1.0 2024-10-27 https://images.squarespace-cdn.com/content/v1/55ea421fe4b01fb4a6eac906/fa36fd8b-078e-40cf-b2a6-80ab3b52b620/Asset+8%403x.jpg Home - APPROACH I use qualitative research to explore new ideas, prototyping and pilots to test them, and quantitative analysis to confirm the best opportunities https://images.squarespace-cdn.com/content/v1/55ea421fe4b01fb4a6eac906/862fdbd0-fe54-4d01-b8f6-77ae13a80b29/Asset+9%403x.jpg Home - WORK I lead teams from 0-1 by advocating for users and creating strategies that connect with design leaders, executives, and company boards https://images.squarespace-cdn.com/content/v1/55ea421fe4b01fb4a6eac906/28f8f6ef-64b3-4ed6-b9bb-b17c2994cf47/IMG_9821.jpg Home - Hi, I’m Zach. STRATEGY - RESEARCH - DESIGN https://images.squarespace-cdn.com/content/v1/55ea421fe4b01fb4a6eac906/7d776c93-4e19-4b15-96d9-eb7fd0f75950/Asset+5%403x.jpg Home - BACKGROUND I have an M.S. Industrial Design, an MBA and 10+ years of uncovering insights, building products and leading multi-disciplinary teams